The mid-90s was dominated by a small group of male artists who became know as the "Four Celestial Kings" (四大天王) of Jacky Cheung, Andy Lau, Aaron Kwok and Leon Lai were introduced to the adoring fans both in Hong Kong and overseas. They dominated all levels of media from magazines, TV, cinema, music and especially TV commercials. They rely on TV commercials to gain or maintain popularity that many songs in their albums are often the theme songs of their advertisements. Leon Lai’s 4 minute TV commercial aroused great response from the public and the theme song became the Song of the Year in most local music awards in 1993. (Commercial available at: http://www.youtube.com/watch?v=ETiWa2f7eXQ)
On the other hand, the target listeners of Cantopop turned to the younger generation in the late 1990’s. To attract this age group, many different elements like Rap, Hip Hop, Contemporary Rock, Heavy Metal, R&B and even Techno were incorporated in Cantopop. In addition, this was a song celebrating their love towards Hong Kong, its residents and the harmonious situation after the handover.
“My land, Hong Kong” by Edison Chan (香港地)
We love the same piece of land, we remember it by heart, sad of happy, death or live, this is still my Hong Kong. Rap: (I have the same feeling like you. Although we are all busy, we have different ideas, we share the same Yellow Page. Roads and streets make up our home, Hong Kong)
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