The sudden popularization of Cantopop led to the great demand of new singers. Many different kinds of singing competitions emerged in the society that even the government participated in promoting local songs by holding “18 Territories Singing Contest”. Jacky Cheang, who is regarded as the “King of Cantonese Songs” came from this contest. Singers also started to hold concerts since 1973. From then on, going to concerts became new trend of life that many fans from different countries started to go to Hong Kong specially for local concerts. Another measure of the success of Cantopop was the “Top Ten Chinese Gold Songs Awards” initiated by the local government radio broadcaster, Radio Hong Kong. From 1978 to 1989, 115 awards went to Cantonese songs while only 5 were written in Mandarin.
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