70's THE SOCIETY AND MEDIA

The media always play as the role of catalyst on the trend of the society that they may even change the prejudice of the public. Many socialists believed that the 70’s was a significant turning point for Hong Kong people. The 70’s was an expansion period of the youth population that it occupied the largest proportion of the total population. Unlike the older generation who is immigrants and had little sense of loyalty towards Hong Kong, the new generation was born and brought up in Hong Kong. Just at this time, the TV industry worked as the pioneer of local culture, trying to focus the sense of local identity onto the little piece of monitor by directing the re-configuration of social identity. Those who used to sing Mandarin and English songs increasingly switched to Cantonese songs.